Exhibit Studio Blog

Social media platforms are fantastic tools for business owners that want to grow their business while staying connected to their current clients, future clients as well as their competitors. Which platform you choose may be more beneficial to you and your market more than others, especially before or after your next show.

The first step is figuring out which one is right for your business. We've done some research so that you don't have to when determining which social media platform is best for you.

You’ve booked your next trade show and it is only months away. You're all set for the show except for your booth. The previous one that has been used didn't properly showcase the products or services you're trying to sell, or it was too difficult to set up and too expensive to ship. You are now faced with having to build a new display and aren't quite sure where to start. 

A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.

Is your display a few years old and needs to be refreshed? If you find yourself wanting to update your trade show booth or exhibit, whether it's the design or the hardware, there are simple, cost-effective ways to do so before considering a brand new display. 

You've booked the booth space and have all your materials ready to go. In previous years, your conversion rate has been minimal. What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Be sure to promote before the show with some of the following tips:

If you've tried exhibiting and believe it doesn't work for you - not generating leads or sales, not creating better business connections, or not expanding your audience and your brand - there may be some tricks below you need to try. Take a look at our list of 7 strategies you should be doing before any show:

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair—and makes good business sense. However, before you scratch a show off your list because of its location (near or far) here’s five considerations you must make:

A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits?

The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these the people who can potentially buy your product? And more importantly, are they the decision makers with purchasing authority?