Tip of the Month

Confirm what the booth space includes so you don't get caught by surprise at the show.

Choose exhibit booth space after studying floor plans and anticipated traffic patterns.

Powerful graphics create the best impact.

Open up your space to make it more inviting.

Save high-end giveaways for those genuinely interested in your product or service.

Attend your industry shows consistently, to cement your brand for new and existing clients.

Research your industry for specific shows that relate to your product and service.

Attend your show with a goal-specific plan in mind.

Staff your booth with your most knowledgeable, enthusiastic personnel.

Greet people with a smile and a handshake.

Instead of “May I help you?”: "Thanks for stopping by. What interested you in our exhibit?"

Take notes when talking to your guests.

Arrive early and stay late. The last hour of the day is the "Golden Hour of Opportunity".

Use handouts sparingly, and think small.

Body language is important, make eye contact, smile, and look like you’re proud of your company.