Exhibit Studio Blog

New to the exhibit circuit? There’s a lot to learn! Knowing some of the key terminology from within this industry will help…

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport.

Maybe your company is cutting costs, or maybe you’ve just been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market.

With the loonie in the gutter and a barrel of oil worth less than dinner at McDs, it might be hard to find cash to invest in your trade show display this year. On the flip side, a great looking exhibit can help you boost sales and generate new business.

Our 29 all-time favourite, super awesome displays—in honour of the extra day this month!

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals.

You’ve booked your first trade show. You’ve made all the deposits and ordered new staff t-shirts. Now you need a display. You know, the piece that is either going to make visitors stop and say, “Wow, tell me about your product!” or… not.

Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan.

It’s that time of the year again… the trade shows are coming!