Exhibit Studio Blog

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3 Second Rule of Designing a Trade Show Display

Oct 16, 2017 10:00:00 AM

No, this blog isn't referring to your toddler dropping their food onto the ground and proceeding to eat it (although we've all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds - or you could lose a potential prospect.

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RGB vs CMYK vs Pantone - Are you confused yet?

Sep 6, 2017 12:45:00 PM

Working as a graphic designer at Exhibit Studio, I have noticed that client supplied designs often contain RGB colours. Colour in design, is quite overlooked and is important to understand for trade show display design. At Exhibit Studio, we don’t print our materials with RGB colours and here's why:

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10 Big & Bold Custom Displays

Aug 21, 2017 10:00:00 AM

We’ve helped create all types of custom trade show displays over the years, but some of our favourites have been the custom projects that push the boundaries of what you'd expect from a display. These always seem to challenge our team both creatively and technically. They are also usually the displays that draw the most attention and create the most impact where ever they are placed. We’ve put together this list of our 10 favourite custom displays that really made a statement so you can see that anything is possible!

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What the heck are Pop-up Displays and why do I need one?

Jul 10, 2017 7:05:25 PM

If you have ever wandered around a trade show then you have most likely seen a Pop Up display, but if haven't attended a trade show as an exhibitor you might not have known what you were looking at. Now here you are about to attend a trade show as an exhibitor and it suddenly matters a little more to you... 

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What are the Five W's of Banner Stands?

Jun 12, 2017 7:00:00 AM

Banner stands are everywhere but you might not know what you are looking at. You see them at trade shows, retail stores and even on the side of the road. Do you want to know what they are? Who has a need for them? Why, when and where you should be using them? Keep reading to find out!

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Trade Show Terms You Need to Know

Sep 22, 2016 5:42:00 PM

New to the exhibit circuit? There’s a lot to learn! Knowing some of the key terminology from within this industry will help…

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WHY EXHIBIT? Part VI: Business Rapport

May 27, 2016 10:08:00 AM

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport.

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How To Save Money in Your Trade Show Budget

Apr 14, 2016 4:22:00 PM

Maybe your company is cutting costs, since a barrel of oil is worth about the same as a cuppa from Starbucks. Maybe you’ve been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

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WHY EXHIBIT? Part V: Product Promotion & Testing

Apr 7, 2016 9:10:00 AM

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market.

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7 Free (or Cheap) Hacks to Make Your Booth Better Right Now

Mar 17, 2016 10:15:00 PM

With the loonie in the gutter and a barrel of oil worth less than dinner at McDs, it might be hard to find cash to invest in your trade show display this year. On the flip side, a great looking exhibit can help you boost sales and generate new business.

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