Exhibit Studio Blog

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What Are Experiential Activations?

Sep 6, 2023 4:48:33 PM

If you’ve been following Exhibit Studio’s work or social media, chances are you’ve heard us throw around the word ✨experiential activations ✨. There are a few other synonymous terms that you also may have heard of: event marketing, brand activation, participation marketing, etc.  Well — what exactly is it? 

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What is a Shipping Container Activation?

Nov 3, 2020 10:46:00 AM

Shipping containers are traditionally known as a transport unit for moving products and materials from A to B. You will see them shipped by truck, rail, and sea. There are over seventeen million containers globally, and most of the world's international trade is transported in shipping containers. Here is where things get interesting; several million of these used shipping containers are abandoned due to the cost of sending them back to where they came from. 

So what can we do with them now? In the past few years, there has been a movement of homeowners choosing to convert discarded freight containers into their very own "Tiny Home." From that starting point, shipping containers have pivoted easily into other residential, commercial, and industrial industries.

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Experiential Marketing Activations: How to ensure your success.

Aug 19, 2020 3:56:00 PM

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.  

Trucks aren’t your thing?

You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.

It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans?

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