Exhibit Studio Blog

While we know it is possible to produce a fantastic show-stopping trade show display under tight timelines, we want to ensure that your project receives ample time and attention. Otherwise, it leaves little room for changes, costs more, creates a risk of errors or missed deadlines, and can create scheduling issues. Here are a few pointers that will help you manage your design timelines. 

We're regularly exposed to graphic design whether we realize it or not. This was true long before the days of the internet, but now with technology, social media, and our daily interaction with the web, it's impossible to avoid and has become an integral part of our lives.

Do you have a favourite creative program? Almost everyone that uses creative software on the daily gravitates toward one more than others. You could be more proficient in it, or maybe it's just simply a force of habit. And my god, there are so many to choose from. Adobe CC programs are the go-to in my experience and the industry standard, so that's what I'll choose to focus on in this post. 

Let's talk wall finishings. Wallpaper dates back to the early 16th century and gained momentum throughout the victorian era in English churches and castles. I have vivid memories of wallpaper in the many old English Castles I visited as a child. There were ornate, vibrant colours that decorated every room, hallway and even adorned the smallest of bathrooms.

No, this blog isn't referring to your toddler dropping their food onto the ground and proceeding to eat it (although we've all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds - or you could lose a potential prospect.

Working as a graphic designer at Exhibit Studio, I have noticed that client supplied designs often contain RGB colours. Colour in design, is quite overlooked and is important to understand for trade show display design. At Exhibit Studio, we don’t print our materials with RGB colours and here's why:

Don’t throw stones at me yet. No, InDesign doesn’t suck, but yes, it’s not the right program to use when designing a trade show display. I posted this article a couple of years ago on our old blog, and it was very popular—I thought it worth updating and posting again.

Designing graphics for a trade show display is a specialized graphic design field. Do you think you know what it takes to create a great looking display, and where the problems lie in those “epic fail” exhibits?

If you’ve tried exhibiting before and you’ve decided that they just don’t do what everyone says they do—generate new leads and sales, create brand awareness, reach new audiences, make better business connections—then you are doing something wrong. You might be guilty of one or more of these seven trade show fails:

Posted by David Stokes