Exhibit Studio Blog


Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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Make the Right Trade Show Selection: Infographic

Jan 22, 2018 2:46:11 PM

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

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Why Should You Use a Full Service Exhibit Company?

Oct 25, 2017 12:10:39 PM

Making the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive.

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What the heck are Pop-up Displays and why do I need one?

Jul 10, 2017 7:05:25 PM

If you have ever wandered around a trade show then you have most likely seen a Pop Up display, but if haven't attended a trade show as an exhibitor you might not have known what you were looking at. Now here you are about to attend a trade show as an exhibitor and it suddenly matters a little more to you... 

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WHY EXHIBIT? Part VI: Business Rapport

May 27, 2016 10:08:00 AM

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport.

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How To Save Money in Your Trade Show Budget

Apr 14, 2016 4:22:00 PM

Maybe your company is cutting costs, since a barrel of oil is worth about the same as a cuppa from Starbucks. Maybe you’ve been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

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WHY EXHIBIT? Part V: Product Promotion & Testing

Apr 7, 2016 9:10:00 AM

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market.

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WHY EXHIBIT? Part IV: Marketing & Branding

Feb 12, 2016 9:19:00 AM

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals.

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9 Essential Elements for an Exceptional Exhibit-Building Experience

Feb 3, 2016 10:03:00 AM

You’ve booked your first trade show. You’ve made all the deposits and ordered new staff t-shirts. Now you need a display. You know, the piece that is either going to make visitors stop and say, “Wow, tell me about your product!” or… not.

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WHY EXHIBIT? Part III: Making Sales & Signing Contracts

Jan 29, 2016 10:04:00 AM

Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan.

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