Exhibit Studio Blog

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Audio/Video Part II: A guide to A/V cables and their functions.

Apr 14, 2020 12:30:00 PM

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know. 

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Six Reasons to Lease Your Trade Show Display

Jan 9, 2020 1:00:00 PM

When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!

One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.

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6 Elements Needed for an Exceptional Exhibit-Building Experience

Mar 13, 2019 1:00:00 PM

 

You’ve booked your next trade show and it is only months away. You're all set for the show except for your booth. The previous one that has been used didn't properly showcase the products or services you're trying to sell, or it was too difficult to set up and too expensive to ship. You are now faced with having to build a new display and aren't quite sure where to start. 

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Ultimate Exhibiting Team:Who You Should Bring to Represent at the Show

Feb 13, 2019 3:00:00 PM

A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.

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Engaging the Right Audience: How to Promote Before the Show

Sep 7, 2018 12:30:00 PM

You've booked the booth space and have all your materials ready to go. In previous years, your conversion rate has been minimal. What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Be sure to promote before the show with some of the following tips:

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Think Trade Shows Aren't Worth it? These 7 Fixes May Change Your Mind

Jul 27, 2018 1:00:00 PM

If you've tried exhibiting and believe it doesn't work for you - not generating leads or sales, not creating better business connections, or not expanding your audience and your brand - there may be some tricks below you need to try. Take a look at our list of 7 strategies you should be doing before any show:

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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Make the Right Trade Show Selection: Infographic

Jan 22, 2018 2:46:11 PM

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

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Why Should You Use a Full Service Exhibit Company?

Oct 25, 2017 12:10:39 PM

Making the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive.

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What the heck are Pop-up Displays and why do I need one?

Jul 10, 2017 7:05:25 PM

If you have ever wandered around a trade show then you have most likely seen a Pop Up display, but if haven't attended a trade show as an exhibitor you might not have known what you were looking at. Now here you are about to attend a trade show as an exhibitor and it suddenly matters a little more to you... 

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