Exhibit Studio Blog

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Portable vs Modular - Which display style is right for you?

Jul 15, 2021 9:04:00 AM

When clients consider which type of display suits their needs best, the discussion of portable vs. modular often comes up. The word "modular" is often used in the trade show industry, but many newbies don't exactly understand what that means regarding an exhibit.

There is often confusion about how these two types of displays vary from one another. I understand the confusion because they have a few similarities compared to traditional custom-built displays.

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Graphic Design Trends 2021

May 19, 2021 4:26:00 PM

We're regularly exposed to graphic design whether we realize it or not. This was true long before the days of the internet, but now with technology, social media, and our daily interaction with the web, it's impossible to avoid and has become an integral part of our lives.

Lots of people don't notice design or the fact that it surrounds them almost constantly. I didn't pay attention to it all that much myself before I went to school. But once you see it, you can't unsee it. Design is EVERYWHERE! Every shoe you put on or chair you sit in. 
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Must be Good at Multitasking. A Small Business Pre-Requisite.

Apr 21, 2021 4:34:00 PM

Industry Canada's definition of a small business is firms that have fewer than 100 employees. So I suppose we would qualify as a REALLY small business. Before the whole COVID fiasco, we were growing and ready to hire new people to join our team, but we've had to readjust. Over the last year, a few of us got laid off (including myself), some are still laid off, and a few got to stick around to witness the whirlwind pivoting that our company keeps experiencing and that our owners are doing a remarkable job navigating.


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Different Programs for Different Types of Design

Mar 10, 2021 11:09:00 AM

Do you have a favourite creative program? Almost everyone that uses creative software on the daily gravitates toward one more than others. You could be more proficient in it, or maybe it's just simply a force of habit. And my god, there are so many to choose from. Adobe CC programs are the go-to in my experience and the industry standard, so that's what I'll choose to focus on in this post. 

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6 Important Things to Consider When Writing Your Trade Show RFP

Feb 10, 2021 2:00:00 PM

We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. 

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How to Navigate Survival Through COVID as a Small Business

Jan 27, 2021 12:00:12 PM

At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel.  There are some shows scheduled this year, and in speaking with clients, there is a desire and a need to return to shows. For many, trade shows are the most direct path to a healthy bottom line.

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Is 3D Printing the Future of Manufacturing?

Jan 6, 2021 4:15:00 PM

Towards the end of October, David and I were having lunch together. He casually mentioned that it might be cheaper to buy a 3D printer to create some connectors he needed for the ATCO Christmas Light activation than purchasing and shipping them in. As I begin running the costs through my brain, I say, "Interesting, maybe that would be a good idea."

Fast forward one week. I walked into the office and came face to face with a weird-looking contraption creating a solid object that reminded me of something I would have seen on The Jetsons cartoon show I watched as a child. 

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Is Face to Face Communication a Dying Art? I hope not!

Dec 10, 2020 10:50:00 AM

There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the phone.I started in business over 20 years ago, and a fundamental component of building a business relationship was through in-person meetings. Whether at conferences, trade shows, or lunch meetings, meeting in-person played a vital role in creating and maintaining healthy, long-term partnerships.

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The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

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Experiential Marketing Activations: How to ensure your success.

Aug 19, 2020 3:56:00 PM

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.  

Trucks aren’t your thing?

You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.

It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans?

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