Exhibit Studio Blog

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Trade Show Trends 2021

Mar 24, 2021 9:00:00 AM

Writing about trade show design trends in this day and age is tough. I'm a bit stumped because, well, there have been no trade shows to establish anything that's trending yet. The whole format of a trade show could be shifting its shape and becoming something different. Virtual events were an excellent placeholder while large events were put on pause, but they won't last forever; in fact, events are beginning to open up again. Many hybrid event ideas have been developed and implemented quickly, and I think that the hybrid format will be here to stay too.

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Is Face to Face Communication a Dying Art? I hope not!

Dec 10, 2020 10:50:00 AM

There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the phone.I started in business over 20 years ago, and a fundamental component of building a business relationship was through in-person meetings. Whether at conferences, trade shows, or lunch meetings, meeting in-person played a vital role in creating and maintaining healthy, long-term partnerships.

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The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

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Audio/Video Part II: A guide to A/V cables and their functions.

Apr 14, 2020 12:30:00 PM

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know. 

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Think Trade Shows Aren't Worth it? These 7 Fixes May Change Your Mind

Jul 27, 2018 1:00:00 PM

If you've tried exhibiting and believe it doesn't work for you - not generating leads or sales, not creating better business connections, or not expanding your audience and your brand - there may be some tricks below you need to try. Take a look at our list of 7 strategies you should be doing before any show:

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3 Second Rule of Designing a Trade Show Display

Oct 16, 2017 10:00:00 AM

No, this blog isn't referring to your toddler dropping their food onto the ground and proceeding to eat it (although we've all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds - or you could lose a potential prospect.

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10 Big & Bold Custom Displays

Aug 21, 2017 10:00:00 AM

We’ve helped create all types of custom trade show displays over the years, but some of our favourites have been the custom projects that push the boundaries of what you'd expect from a display. These always seem to challenge our team both creatively and technically. They are also usually the displays that draw the most attention and create the most impact where ever they are placed. We’ve put together this list of our 10 favourite custom displays that really made a statement so you can see that anything is possible!

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What the heck are Pop-up Displays and why do I need one?

Jul 10, 2017 7:05:25 PM

If you have ever wandered around a trade show then you have most likely seen a Pop Up display, but if haven't attended a trade show as an exhibitor you might not have known what you were looking at. Now here you are about to attend a trade show as an exhibitor and it suddenly matters a little more to you... 

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