Exhibit Studio Blog

billboard-sample.jpg

The Importance of Display Design Timelines

Nov 23, 2022 2:44:00 PM

While we know it is possible to produce a fantastic show-stopping trade show display under tight timelines, we want to ensure that your project receives ample time and attention. Otherwise, it leaves little room for changes, costs more, creates a risk of errors or missed deadlines, and can create scheduling issues. Here are a few pointers that will help you manage your design timelines. 

Read More

Advance Warehousing or Show Site?

Sep 26, 2022 12:14:00 PM

There are usually two options when you ship your display to a tradeshow. You can send your booth to "Advanced Warehousing" or to "Show Site." Clients often ask us the difference and why we would choose one over the other.

Option #1 is to ship to a warehouse operated by the official show carrier located near the show. This means you have to ship the display to their warehouse at least a few weeks in advance of the trade show move-in date. They usually start accepting shipments 30 days in advance up until about a week before the show move in.

Read More

Magnetic Graphics are Booming - Here's Why.

Feb 17, 2022 2:16:00 PM

There can be many benefits to using magnetic graphics in your trade show exhibits, retail displays, or in other ways you haven't thought of yet.

1.) They are a great way to change your company's message without having to reprint your entire display.

2.) Going this route is a huge time-saver and means that you can update your exhibits more often, keeping things current.

Read More

Plan B- What To Do When Your Event is Cancelled?

Sep 27, 2021 12:51:00 PM

The event industry has been changing, and, oooh boy, have there been some growing pains. It's been two years of primarily nonexistent in-person events, but we've all been learning to adapt to our current situation. The way you work might be different now, and the way you all prepare for future events has probably changed as well. This article explores what we can do to better prepare for an event cancellation and make the bounce-back less painful.

Read More

Trade Show Trends 2021

Mar 24, 2021 9:00:00 AM

Writing about trade show design trends in this day and age is tough. I'm a bit stumped because, well, there have been no trade shows to establish anything that's trending yet. The whole format of a trade show could be shifting its shape and becoming something different. Virtual events were an excellent placeholder while large events were put on pause, but they won't last forever; in fact, events are beginning to open up again. Many hybrid event ideas have been developed and implemented quickly, and I think that the hybrid format will be here to stay too.

Read More

Is Face to Face Communication a Dying Art? I hope not!

Dec 10, 2020 10:50:00 AM

There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the phone.I started in business over 20 years ago, and a fundamental component of building a business relationship was through in-person meetings. Whether at conferences, trade shows, or lunch meetings, meeting in-person played a vital role in creating and maintaining healthy, long-term partnerships.

Read More

The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

Read More

Audio/Video Part II: A guide to A/V cables and their functions.

Apr 14, 2020 12:30:00 PM

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know. 

Read More

Think Trade Shows Aren't Worth it? These 7 Fixes May Change Your Mind

Jul 27, 2018 1:00:00 PM

If you've tried exhibiting and believe it doesn't work for you - not generating leads or sales, not creating better business connections, or not expanding your audience and your brand - there may be some tricks below you need to try. Take a look at our list of 7 strategies you should be doing before any show:

Read More

3 Second Rule of Designing a Trade Show Display

Oct 16, 2017 10:00:00 AM

No, this blog isn't referring to your toddler dropping their food onto the ground and proceeding to eat it (although we've all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds - or you could lose a potential prospect.

Read More

Recent Blog Posts