Exhibit Studio Blog

We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. 

When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!

One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.

Is your display a few years old and needs to be refreshed? If you find yourself wanting to update your trade show booth or exhibit, whether it's the design or the hardware, there are simple, cost-effective ways to do so before considering a brand new display. 

If you have ever wandered around a trade show then you have most likely seen a Pop Up display, but if haven't attended a trade show as an exhibitor you might not have known what you were looking at. Now here you are about to attend a trade show as an exhibitor and it suddenly matters a little more to you... 

New to the exhibit circuit? There’s a lot to learn! Knowing some of the key terminology from within this industry will help…

Maybe your company is cutting costs, or maybe you’ve just been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

With the loonie in the gutter and a barrel of oil worth less than dinner at McDs, it might be hard to find cash to invest in your trade show display this year. On the flip side, a great looking exhibit can help you boost sales and generate new business.

Renting your trade show display can be a great way to save money in your trade show budget—on both short-term and long-term costs.

If you’ve tried exhibiting before and you’ve decided that they just don’t do what everyone says they do—generate new leads and sales, create brand awareness, reach new audiences, make better business connections—then you are doing something wrong. You might be guilty of one or more of these seven trade show fails:

There are many factors to be considered when choosing which shows to include in your exhibiting calendar, and once a particular show is penciled in, a plethora of other details to hammer out, from choosing your booth location to deciding on a size and style of display.