Exhibit Studio Blog


How History Will Help You Choose a Trade Show

Mar 9, 2018 12:00:00 PM

A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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6 Trade Show Attendance KPI's Exhibitors Need to Know

Feb 1, 2018 2:27:30 PM

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits?

The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these the people who can potentially buy your product? And more importantly, are they the decision makers with purchasing authority?

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Make the Right Trade Show Selection: Infographic

Jan 22, 2018 2:46:11 PM

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

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Giving Gifts at Trade Shows

Dec 6, 2017 4:46:29 PM

How is a trade show exhibit like Christmas? Well, the same time and effort you put into your holiday shopping should also be put into the promotional giveaways you plan for your trade show exhibit. The best gifts under the tree are often the ones you least expect and are the most thoughtful. The same is true of trade show giveaways.

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Why Should You Use a Full Service Exhibit Company?

Oct 25, 2017 12:10:39 PM

Making the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive.

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WHY EXHIBIT? Part VI: Business Rapport

May 27, 2016 10:08:00 AM

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport.

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How To Save Money in Your Trade Show Budget

Apr 14, 2016 4:22:00 PM

Maybe your company is cutting costs, since a barrel of oil is worth about the same as a cuppa from Starbucks. Maybe you’ve been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

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WHY EXHIBIT? Part V: Product Promotion & Testing

Apr 7, 2016 9:10:00 AM

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market.

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WHY EXHIBIT? Part IV: Marketing & Branding

Feb 12, 2016 9:19:00 AM

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals.

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