Exhibit Studio Blog

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Trade Show Trends 2021

Mar 24, 2021 9:00:00 AM

Writing about trade show design trends in this day and age is tough. I'm a bit stumped because, well, there have been no trade shows to establish anything that's trending yet. The whole format of a trade show could be shifting its shape and becoming something different. Virtual events were an excellent placeholder while large events were put on pause, but they won't last forever; in fact, events are beginning to open up again. Many hybrid event ideas have been developed and implemented quickly, and I think that the hybrid format will be here to stay too.

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6 Important Things to Consider When Writing Your Trade Show RFP

Feb 10, 2021 2:00:00 PM

We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. 

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The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

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How to Spend Your Time Prior to the Reopening of Trade Shows

Jun 2, 2020 4:07:28 PM

Are you ready for when trade shows open again?

We’ve seen outlines for the planned launch of shows and events in South Korea, Germany, and other countries and are waiting for more information regarding the plans in Alberta and the rest of Canada. 

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What do you do when Exhibiting at a Trade Show isn't an option?

Mar 27, 2020 12:28:00 PM

To say the least, and to repeat what you’ve already heard, these are unusual times. Over the years, many of us have been accustomed to pushing for endless deadlines so this is strange, as all events and trade shows have been postponed until the fall or even cancelled until next year. 
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Six Reasons to Lease Your Trade Show Display

Jan 9, 2020 1:00:00 PM

When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!

One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.

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Ultimate Exhibiting Team:Who You Should Bring to Represent at the Show

Feb 13, 2019 3:00:00 PM

A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.

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5 Key Must Do's When You Consider a Show’s Location

May 1, 2018 9:00:00 AM

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair—and makes good business sense. However, before you scratch a show off your list because of its location (near or far) here’s five considerations you must make:

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How History Will Help You Choose a Trade Show

Mar 9, 2018 12:00:00 PM

A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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