Exhibit Studio Blog

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

Are you a contractor, landscape designer or gardener? An architectural firm or interior design business? Renovator, roofer, or decorative concrete installer? Then you don’t want to miss the chance to exhibit at the Calgary & Edmonton Home + Garden Shows in 2016!

There are many factors to be considered when choosing which shows to include in your exhibiting calendar, and once a particular show is penciled in, a plethora of other details to hammer out, from choosing your booth location to deciding on a size and style of display.

Another successful Global Petroleum Show has come and gone. Now that we’ve all had 72 straight hours of sleep (to make up for a week of being run off our feet) let’s recap!