What do you do when Exhibiting at a Trade Show isn't an option?
To say the least, and to repeat what you’ve already heard, these are unusual times. Over the years, many of us have been accustomed to pushing for endless deadlines so this is strange, as all events and trade shows have been postponed until the fall or even cancelled until next year.
STAY CONNECTED. This is a great time to connect with people. Human connection drives society - reach out and check that people are okay. Based upon our research and experience, we've compiled a couple of tips for connecting now by phone and want to share!
DON’T GO DARK! Enough said.
PREPARE TO CALL. Start with a positive mindset and envision your success. Positivity breeds positivity. Use your platforms and conversations to be honest, transparent, and POSITIVE. We will get through this. Recognize that not everyone is in the same place but that everyone appreciates support. Reach out and harness your sensitive side. Ask yourself these questions as you prepare for your calls. They will help lead you.
- What business impact do I want to achieve?
- How do I want to feel when I’ve achieved it?
- How do I want my boss/team/customers to feel?
TEST YOUR MESSAGE. Talk to a trusted client, friend or family member. Can my message be misinterpreted?
BE AUTHENTIC. Reach out to your connections now and do so in an authentic and empathetic way. Ponder your personal and company values. Be who you say you are. Many companies and individuals have had to make difficult choices over the last few weeks, be understanding of the situation and accept that everyone has their challenges that they are facing. Make sure your message is aligned across all platforms and amongst all staff before you start.
BE OPEN AND HONEST. Share what you are doing while your industry is paused. If difficult questions come up about your business, be truthful. Be grounded. Don’t downplay but don’t misrepresent the situation. Be optimistic but realistic (and positive at the same time).
PROVIDE A HELPING HAND - ACT FAST, NOT PERFECT. If your connection needs something, offer to help - even if it is unrelated to what you normally do. The focus needs to be on what we can do for others, not what we can do for ourselves.
DON’T BE OPPORTUNISTIC. The reason we are in business is to provide value. As long as there is value in what you are providing, then it’s okay. Don’t try to find a roundabout connection with the pandemic to sell.
Ultimately, we’re all human and there is no better time than the present to reach out and genuinely ask “how are you?” There is no right or wrong way to feel right now. Be real. Be authentic. Be a friend.
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