Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.
Or... you’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.
Or... It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans so you custom build a mobile experience to bring Spruce Meadows to their homes.
These are all examples of real experiential marketing activations. Experiences are a way to connect with an audience, capture a customer’s attention, captivate consumers emotionally, and create life-long memories.
Experiential activations are entirely focused on creating an interactive, meaningful experience for your customer with your brand and your product by engaging all five senses to form lasting memories. It encompasses not only the event but the time leading up to and including the activation. Experiential marketing activations are intended to surprise and delight rather than directly push a product.
If you're looking for a great partner to bring your activation to life, contact our sales team today to see how we can create a unique experiential activation for you!