Experiential Event Marketing and Activations

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.

Or... you’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.

Or... It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans so you custom build a mobile experience to bring Spruce Meadows to their homes.

These are all examples of real experiential marketing activations. Experiences are a way to connect with an audience, capture a customer’s attention, captivate consumers emotionally, and create life-long memories.

Experiential activations are entirely focused on creating an interactive, meaningful experience for your customer with your brand and your product by engaging all five senses to form lasting memories. It encompasses not only the event but the time leading up to and including the activation. Experiential marketing activations are intended to surprise and delight rather than directly push a product.

If you're looking for a great partner to bring your activation to life, contact our sales team today to see how we can create a unique experiential activation for you!

ATCO: A custom-built trailer to bring the Spruce Meadow experience to 5 lucky families during the COVID pandemic.

GMC: This interactive exhibit featured at the Calgary Stampede was built to replicate a carnival-style water race game. Players lifted full-size trucks by aiming pressured water hoses into a target.

WestJet: A custom carnival-style game for WestJet at the Calgary Stampede. Our team fully renovated and built the inside of a used racing trailer to be functional year after year!

custom experiential display VR experience grey cup

Production Canada: This custom experiential display for the Canadian Grey Cup celebration features a modular built player locker wall, custom VR station and backlit graphics.

WestJet: This giant custom present was used to celebrate WestJet's valued customers during their 12 Days of Giveaways! Clients went through multiple custom built gift boxes to win free flights.

Simon Pure Marketing/Disney: To promote the movie "Planes," this custom built airplane model was created for the Calgary Stampede parade.

custom exhibit mechanical bull experiential display

GMC: A rentable mechanical bull makes any exhibit or event exciting! People are able to interact with the game and stay on for as long as possible.

Chevrolet good deeds cup team 2018 huskies

Chevrolet: To celebrate the Chevrolet Good Deeds Cup, a custom stage and backdrop were created to celebrate the winning team. The stage also featured a podium and confetti cannon.

GMC: This interactive exhibit was featured at the Calgary Stampede. Our team created a virtual reality stage and experience for players to race GMC trucks around the chuckwagon track!

WestJet: To celebrate new flights from Calgary to London, we helped WestJet create a custom working Phone Booth that featured remote calling, locking door, a working ticket dispencer with winning lights and sounds, and camera's to capture all the action.

custom built golf mini putt experiential display

Cadillac: A custom-built interactive mini-putt game was used to celebrate and introduce Cadillac's new XT4 SUV.

GMC: We refurbished this "GMC Style" Gondola after it was damaged in a storm. You may see it on the top of Whistler Mountain next time you go Skiing.

Westjet: Custom built golf-tee stools and signage for the Canadian Women's Open in Vancouver.

Experiential Marketing

Create a space like no other.

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Exhibit Studio