ATCO Pedal Prix Experiential Activation

Client

ATCO

Completed

2025

Industry

Energy & Natural Resources

Location

Spruce Meadows, Calgary, Alberta

the project

ATCO's latest Spruce Meadows activation was designed to create an engaging, family-friendly experience that encouraged participation and embodied ATCO’s community spirit. The activation needed to be a mobile build out of a sea can shipping container, with tech-integration built to handle thousands of visitors over events.

ATCO Pedal Prix activation with families participating in the interactive pedal-powered horse-racing game inside a custom-built shipping container at Spruce Meadows.

Designer working on ATCO Pedal Prix interactive game graphics in Adobe Illustrator, creating animated horse race visuals for the custom shipping container activation at Spruce Meadows.

3D rendering of ATCO’s Pedal Prix custom shipping container activation, showing the layout of stationary bikes, race-themed backdrop, and extended awning designed for mobile event use.

What We Did

The Solution

We designed and built the entire Pedal Prix experience from the ground up. This started with sourcing a custom shipping container structure in collaboration with Custom Cubes. Inside, we installed stationary bikes connected to a race-themed interactive game, where players pedal to move and jump animated horses toward the finish line.

The experience features ATCO-branded graphics, a large monitor display, integrated lighting, and a custom-programmed game environment — all designed for durability, repeat use, and fast setup at Spruce Meadows events.

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