Coors Canada Festival Displays
the project
We partnered with Coors Canada to build a custom outdoor backdrop for their brand activations across the Western Canada at select festivals. They needed a rustic, modular display that would travel efficiently, endure the outdoor elements, and set the stage for memorable brand moments and user generated content. The backdrop included partitioned zones for interactive installations, a dedicated photo-op area with branded signage, and a spot to showcase polaroid pictures tied to their ongoing contests. Following the initial build, we were also asked to customize a guitar with Coors branding for a festival giveaway.
What We Did
The Solution
We built a custom 32-foot weatherproof modular wall system using textured wood panels and secure steel post bases. 3D signage was produced with precise colour-matching, with additional western silhouette cutouts. A dimensional "Original Moments" frame was built-in to showcase photographs as they were taken throughout the events. For the guitar, our flatbed laser was modified to fit the instrument's body with mapping that allowed the engraving to skip over the strings. We created a custom stain that would be gentle on the wood, reacting with the tannins to create contrast with a rustic look.
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