GMC ProShot Midway Game

Client

Momentum Worldwide

Completed

Ongoing from 2020 - 2022

Industry

Creative Agency

Brands & Retail

Location

Calgary Stampede midway, Calgary, Alberta

the project

To spotlight the GMC Sierra HD at the Calgary Stampede, Momentum Worldwide came up with a bold concept: a carnival-style game that swapped out plush toys for a 7000lb truck. The idea was to use oversized water guns to lift a real truck in a one-of-a-kind interactive challenge. The activation needed to balance fun, functionality, and flawless engineering while fitting seamlessly into the high-energy environment of the Stampede midway.

Guest plays the GMC ProShot water-gun challenge, aiming at a lit target beneath a lifted Sierra HD truck.

In-shop fabrication of oversized ProShot sign letters for the GMC experiential activation.

Row of ProShot water-gun stations facing multiple GMC Sierra HD trucks on hydraulically raised platforms.

What We Did

The Solution

We partnered with Momentum Worldwide to bring the vision to life, from the initial design conceptualization to fabrication, engineering, and installation. We custom-built every element of the ProShot game from scratch, including the heavy-duty hydraulic system, water gun stations, moving targets, and a fully branded environment. Our team handled material sourcing, mechanical design, and on-site logistics, ensuring full compliance with Stampede regulations. The final result was a fully immersive activation that attracted over 100,000 interactions and took home multiple awards, including Best Partner Exhibit at the Calgary Stampede and an Award of Distinction at the Sponsorship Marketing Awards in the Festivals and Events category.