Bright, custom-built KLM festival entry arch at Taste of Calgary featuring colourful rainbows, planes, and Dutch-inspired graphics welcoming visitors.
Projects
Brand Activations
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KLM Custom Outdoor Festival Displays

Client

MKTG Sports & Entertainment Canada

Completed

2024

Industry

Creative Agency
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Tourism & Hospitality
,

Location

Downtown Calgary, Alberta

the project

KLM Royal Dutch Airlines wanted an activation at A Taste of Calgary that was vibrant, colourful, and full of personality. MKTG Canada brought us on board to help turn that vision into something tangible: a custom festival entryway arch and jellybean dispenser display that would spark interaction, and leave festival-goers with a flavourful memory of their day.

KLM branded jellybean dispenser and custom outdoor counter setup under a blue festival canopy at Taste of Calgary.
Detailed shot of the KLM custom jellybean dispenser bins filled with brightly coloured candy and branded dispensing knobs.
Wide view of the KLM activation area showing the branded jellybean dispenser, custom canopy tent, and festival setup.

What We Did

graphics print production
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Prototyping
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Spatial design
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The Solution

Bright, playful, and built for the crowds, the final display included a custom branded counter with portable sign rental displays. The candy dispenser was designed and fabricated by our team, from the cabinetry to the dispensing mechanisms. Each bin held up to 25lbs of candy, with rear access for easy refills and hidden storage to keep things running smoothly behind the scenes. Custom 3D-printed knobs with spring-loaded pins ensured clean, consistent candy drops, while built-in fans kept everything cool under the summer sun.

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