
Kraken Rum Custom Displays
the project
In 2003, FUSE Create gave us the exciting task of building a treasure chest display for an event that would showcase Kraken rum bottles. Then when Kraken Gold Spiced Rum hit the Canadian market in 2024, FUSE brought us on board once again for a new product display and spinner wheel game. We were asked to help design bold, custom tabletop displays that captured Kraken’s dark, nautical vibe for marketing events across the country. These custom displays needed to be eye-catching and easy to transport, helping sales reps bring the brand to life wherever they travelled.



What We Did
The Solution
We built three different displays that packed plenty of personality with unique branded details. The treasure chest bottle holder brought atmosphere with glowing LEDs and laser-cut coins. The Treasure Glorifier display features a 3D-printed barrel base with an aged finish, wrapped in a 3D printed tentacle and lit with integrated LEDs. The prize spinner wheel was built to look like a ship’s helm, complete with a custom tentacle pointer and prize graphics. Each element was housed in a custom-built shipping case to keep it protected, portable, and ready to go from coast to coast.
“I’ve been working with Exhibit for over 4 years and Dave and team continue to go above and beyond. I would recommend Exhibit to anyone looking for great customer service and incredible work. Always my first call.”







