Westjet Experiential Midway Game
the project
WestJet came to us with a fresh spin on a midway classic: instead of racing horses, why not race mini airplanes? The idea was to capture the excitement of the fair with a photo-ready, branded twist that drew crowds in with flashing lights, music, and prizes. The goal was to connect stampede-goers to the Westjet brand with some memorable, friendly competition.
What We Did
The Solution
With just six weeks to pull it off, our team sourced a vintage carnival trailer all the way from Michigan and transformed it into a branded midway game. We outfitted it with bold WestJet graphics, dynamic lighting, upbeat music, and custom lanes for 14 mini airplanes to race head-to-head with this twist on a classic ski ball game. For 10 days at Stampede, crowds lined up to play for prizes and daily flight giveaways, which quickly became a standout on the Midway. In 2025, we gave the setup new life with refreshed graphics for the lanes, trailer exterior, and chair bases to keep this fan favourite looking sharp.
“Dave and the entire team at Exhibit Studio are the definition of what you’re looking for and would expect from a vendor and design partner. Always going above & beyond and not once in working together has an answer ever been “no”. Where there’s a will, there is a way – and with Exhibit Studio the will is undeniable. Thank you!”
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