Exhibit Studio Blog

Renting your trade show display can be a great way to save money in your trade show budget—on both short-term and long-term costs.

Part II of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan.

The first leg of your quest to become the Ultimate Exhibitor begins before you even step out your door—or boardroom—with the development of a thorough Trade Show Strategy as part of your overall marketing plan. In the following series of posts entitled “Why Exhibit?” we’ll discuss the meat and potatoes of a good strategy.

Are you a contractor, landscape designer or gardener? An architectural firm or interior design business? Renovator, roofer, or decorative concrete installer? Then you don’t want to miss the chance to exhibit at the Calgary & Edmonton Home + Garden Shows in 2016!

Whoa. We just made display industry history. Say goodbye to carpet-like velcro panels and say hello to the freedom of magnet-ready, magnet-on graphics.

Don’t throw stones at me yet. No, InDesign doesn’t suck, but yes, it’s not the right program to use when designing a trade show display. I posted this article a couple of years ago on our old blog, and it was very popular—I thought it worth updating and posting again.

If you’re new to the trade show circuit and the world of exhibiting, you probably feel a bit overwhelmed by all the display systems on the market. How do you know you’re comparing apples to apples if you’ve never seen fruit before?

Designing graphics for a trade show display is a specialized graphic design field. Do you think you know what it takes to create a great looking display, and where the problems lie in those “epic fail” exhibits?

If you’ve tried exhibiting before and you’ve decided that they just don’t do what everyone says they do—generate new leads and sales, create brand awareness, reach new audiences, make better business connections—then you are doing something wrong. You might be guilty of one or more of these seven trade show fails:

There are many factors to be considered when choosing which shows to include in your exhibiting calendar, and once a particular show is penciled in, a plethora of other details to hammer out, from choosing your booth location to deciding on a size and style of display.