- Home
- Blog
How to safely return to trade shows: What to expect post-COVID.
Jun 30, 2020 11:38:23 AM
Governments are currently trying to balance two priorities, getting economies running again, and managing the health crisis. The latter objective has placed trade shows in a problematic position. In Canada, as of June 2020, large gatherings remain prohibited.
Over the years, we've spoken to countless people who will agree that trade shows are critical to their company's marketing and sales. They are the number one platform for companies to sell and source, reach clients, and to generate growth. They support the economy worldwide and should be a key element to every economic recovery plan.
Read MoreHow to Spend Your Time Prior to the Reopening of Trade Shows
Jun 2, 2020 4:07:28 PM
Audio/Video Part II: A guide to A/V cables and their functions.
Apr 14, 2020 12:30:00 PM
If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know.
Read MoreWhat do you do when Exhibiting at a Trade Show isn't an option?
Mar 27, 2020 12:28:00 PM
Six Reasons to Lease Your Trade Show Display
Jan 9, 2020 1:00:00 PM
When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!
One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.
Read MoreUltimate Exhibiting Team:Who You Should Bring to Represent at the Show
Feb 13, 2019 3:00:00 PM
A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.
Read More7 (Nearly) Free Hacks to Make Your Booth Better Right Now
Oct 10, 2018 10:00:00 AM
Trade show upgrades can be pricey if you haven't properly budgeted. It's true that a great looking exhibit can help you boost sales and generate new business by engaging the audience better. So get out your notebook because here are 7 free (or really cheap) hacks that you can do to make your trade show booth better right now!
Read MoreEngaging the Right Audience: How to Promote Before the Show
Sep 7, 2018 12:30:00 PM
You've booked the booth space and have all your materials ready to go. In previous years, your conversion rate has been minimal. What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Be sure to promote before the show with some of the following tips:
Read MoreHow History Will Help You Choose a Trade Show
Mar 9, 2018 12:00:00 PM
A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.
Read MoreIs The Timing Right? 5 Factors That’ll Help You Choose a Trade Show
Mar 1, 2018 4:00:00 PM
This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.
Read MoreRecent Blog Posts
Subscribe to the blog
Introduce Your Blog
Who's writing it? Why are they writing it? Why should potential readers pay attention to the people writing it? Introduce it in a few sentences, and maybe add a picture of the primary authors.
Posts by Topic
- Knowledge Base (40)
- Trade Show Strategy (26)
- Displays (16)
- Insider (14)
- Trade Shows (14)
- Trade Show (12)
- Graphic Design (10)
- Trade Show Budgets (10)
- Graphics (5)
- Covid-19 (4)
- Portable (4)
- Custom Displays (3)
- Experiential Activation (3)
- Office News (3)
- A/V (2)
- Events (2)
- Experiential Marketing (2)
- Modular Displays (2)
- Portable Displays (2)
- Print and Production (2)
- Trending (2)
- Branded Environments (1)
- Discounts (1)
- Holidays (1)
- Installation (1)
- Pop-up (1)
- Technology (1)