Exhibit Studio Blog

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The Ultimate Exhibiting Team: Who You Should Bring to Represent at the Show

Feb 13, 2019 3:00:00 PM

 

A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.

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7 (Nearly) Free Hacks to Make Your Booth Better Right Now

Oct 10, 2018 10:00:00 AM

Trade show upgrades can be pricey if you haven't properly budgeted. It's true that a great looking exhibit can help you boost sales and generate new business by engaging the audience better. So get out your notebook because here are 7 free (or really cheap) hacks that you can do to make your trade show booth better right now!

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Engaging the Right Audience: How to Promote Before the Show

Sep 7, 2018 12:30:00 PM

You've booked the booth space and have all your materials ready to go. In previous years, your conversion rate has been minimal. What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Be sure to promote before the show with some of the following tips:

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How History Will Help You Choose a Trade Show

Mar 9, 2018 12:00:00 PM

A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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Make the Right Trade Show Selection: Infographic

Jan 22, 2018 2:46:11 PM

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

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Exhibiting at the Calgary & Edmonton Home + Garden Shows

Dec 15, 2015 11:02:00 AM

Are you a contractor, landscape designer or gardener? An architectural firm or interior design business? Renovator, roofer, or decorative concrete installer? Then you don’t want to miss the chance to exhibit at the Calgary & Edmonton Home + Garden Shows in 2016!

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Exhibitor Q&A: Everything you need to know about Global Petroleum Show

Jul 29, 2015 11:52:00 AM

There are many factors to be considered when choosing which shows to include in your exhibiting calendar, and once a particular show is penciled in, a plethora of other details to hammer out, from choosing your booth location to deciding on a size and style of display.

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#GPS15 Round-Up

Jun 15, 2015 9:32:00 PM

Another successful Global Petroleum Show has come and gone. Now that we’ve all had 72 straight hours of sleep (to make up for a week of being run off our feet) let’s recap!

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