Exhibit Studio Blog

In part 1 of my "Email Overload" blog, we discussed why too many emails create extra stress and how to alleviate that while keeping your emails organized. I promised a follow-up blog post on another critical element to removing email stress from your life: you need to change the way you think about and respond to emails.

Google Reviews have provided a space where people can share their experiences with a business. As a result, future customers are influenced by whether they should invest their time and money into a company. For people who don't know you yet, reviews can be a critical tool for developing a level of trust and comfort before doing business with you. Good reviews can boost a company's credibility to surpass competitors without spending a dime. Still, bad reviews can affect the business negatively by pushing potential clients and customers away. Many factors go into the benefits of google reviews, so let's look at them in a little more detail.

When Amy asked me to write a blog post for this newsletter, I had several ideas. I was happy to contribute to our newsletter but kept finding myself short on time to actually sit down and start writing. Finally, after weeks of "gentle" reminders from Amy, I said okay, "At 3 pm today, I will stop everything I am doing and focus on writing my much-anticipated blog post!" Time ticks away, and WOW, how did it get to be 4:45 pm! What have I been doing? I realized that I had been sucked in again by email. I literally can't help myself when I hear the annoying "ding" that signals you have a new email. 

It's officially happening, and it's been a long time coming. After several months of research, attending webinars, and visiting all the different models we could in person, we are finally adding a flatbed printer to our team! So in a couple of weeks, we'll have the new HP Latex R1000 Flatbed Hybrid Printer here with us in the shop. It's going to be like having a celebrity join the crew as I know I'm going to fangirl over it a bit, and I can guarantee that Tyler will be fanboying as well. Getting this new printer isn't just simply getting a new piece of equipment, but the new technology will allow us to expand our capabilities and bring in new kinds of work that weren't available to us before.

The event industry has been changing, and, oooh boy, have there been some growing pains. It's been two years of primarily nonexistent in-person events, but we've all been learning to adapt to our current situation. The way you work might be different now, and the way you all prepare for future events has probably changed as well. This article explores what we can do to better prepare for an event cancellation and make the bounce-back less painful.

When clients consider which type of display suits their needs best, the discussion of portable vs. modular often comes up. The word "modular" is often used in the trade show industry, but many newbies don't exactly understand what that means regarding an exhibit.

There is often confusion about how these two types of displays vary from one another. I understand the confusion because they have a few similarities compared to traditional custom-built displays.

We're regularly exposed to graphic design whether we realize it or not. This was true long before the days of the internet, but now with technology, social media, and our daily interaction with the web, it's impossible to avoid and has become an integral part of our lives.

Industry Canada's definition of a small business is firms that have fewer than 100 employees. So I suppose we would qualify as a REALLY small business. Before the whole COVID fiasco, we were growing and ready to hire new people to join our team, but we've had to readjust. Over the last year, a few of us got laid off (including myself), some are still laid off, and a few got to stick around to witness the whirlwind pivoting that our company keeps experiencing and that our owners are doing a remarkable job navigating.

We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. 

At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel.  There are some shows scheduled this year, and in speaking with clients, there is a desire and a need to return to shows. For many, trade shows are the most direct path to a healthy bottom line.