Jul 15, 2021 9:04:00 AM
When clients consider which type of display suits their needs best, the discussion of portable vs. modular often comes up. The word "modular" is often used in the trade show industry, but many newbies don't exactly understand what that means regarding an exhibit.
There is often confusion about how these two types of displays vary from one another. I understand the confusion because they have a few similarities compared to traditional custom-built displays.Read More
May 19, 2021 4:26:00 PM
We're regularly exposed to graphic design whether we realize it or not. This was true long before the days of the internet, but now with technology, social media, and our daily interaction with the web, it's impossible to avoid and has become an integral part of our lives.
Apr 21, 2021 4:34:00 PM
Industry Canada's definition of a small business is firms that have fewer than 100 employees. So I suppose we would qualify as a REALLY small business. Before the whole COVID fiasco, we were growing and ready to hire new people to join our team, but we've had to readjust. Over the last year, a few of us got laid off (including myself), some are still laid off, and a few got to stick around to witness the whirlwind pivoting that our company keeps experiencing and that our owners are doing a remarkable job navigating.
Mar 24, 2021 9:00:00 AM
Writing about trade show design trends in this day and age is tough. I'm a bit stumped because, well, there have been no trade shows to establish anything that's trending yet. The whole format of a trade show could be shifting its shape and becoming something different. Virtual events were an excellent placeholder while large events were put on pause, but they won't last forever; in fact, events are beginning to open up again. Many hybrid event ideas have been developed and implemented quickly, and I think that the hybrid format will be here to stay too.Read More
Mar 10, 2021 11:09:00 AM
Do you have a favourite creative program? Almost everyone that uses creative software on the daily gravitates toward one more than others. You could be more proficient in it, or maybe it's just simply a force of habit. And my god, there are so many to choose from. Adobe CC programs are the go-to in my experience and the industry standard, so that's what I'll choose to focus on in this post.Read More
Feb 24, 2021 11:31:00 AM
Let's talk wall finishings. Wallpaper dates back to the early 16th century and gained momentum throughout the victorian era in English churches and castles. I have vivid memories of wallpaper in the many old English Castles I visited as a child. There were ornate, vibrant colours that decorated every room, hallway and even adorned the smallest of bathrooms.
Feb 10, 2021 2:00:00 PM
We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases.Read More
Jan 27, 2021 12:00:12 PM
At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel. There are some shows scheduled this year, and in speaking with clients, there is a desire and a need to return to shows. For many, trade shows are the most direct path to a healthy bottom line.Read More
Jan 6, 2021 4:15:00 PM
Towards the end of October, David and I were having lunch together. He casually mentioned that it might be cheaper to buy a 3D printer to create some connectors he needed for the ATCO Christmas Light activation than purchasing and shipping them in. As I begin running the costs through my brain, I say, "Interesting, maybe that would be a good idea."
Fast forward one week. I walked into the office and came face to face with a weird-looking contraption creating a solid object that reminded me of something I would have seen on The Jetsons cartoon show I watched as a child.Read More
Dec 10, 2020 10:50:00 AM
There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the phone.I started in business over 20 years ago, and a fundamental component of building a business relationship was through in-person meetings. Whether at conferences, trade shows, or lunch meetings, meeting in-person played a vital role in creating and maintaining healthy, long-term partnerships.Read More