Exhibit Studio Blog

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Trade Show Trends 2021

Mar 24, 2021 9:00:00 AM

Writing about trade show design trends in this day and age is tough. I'm a bit stumped because, well, there have been no trade shows to establish anything that's trending yet. The whole format of a trade show could be shifting its shape and becoming something different. Virtual events were an excellent placeholder while large events were put on pause, but they won't last forever; in fact, events are beginning to open up again. Many hybrid event ideas have been developed and implemented quickly, and I think that the hybrid format will be here to stay too.

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Different Programs for Different Types of Design

Mar 10, 2021 11:09:00 AM

Do you have a favourite creative program? Almost everyone that uses creative software on the daily gravitates toward one more than others. You could be more proficient in it, or maybe it's just simply a force of habit. And my god, there are so many to choose from. Adobe CC programs are the go-to in my experience and the industry standard, so that's what I'll choose to focus on in this post. 

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Removable Wall Decals: Not Your Grandma's Wallpaper

Feb 24, 2021 11:31:00 AM

Let's talk wall finishings. Wallpaper dates back to the early 16th century and gained momentum throughout the victorian era in English churches and castles. I have vivid memories of wallpaper in the many old English Castles I visited as a child. There were ornate, vibrant colours that decorated every room, hallway and even adorned the smallest of bathrooms.

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6 Important Things to Consider When Writing Your Trade Show RFP

Feb 10, 2021 2:00:00 PM

We often receive complicated RFP's from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. 

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How to Navigate Survival Through COVID as a Small Business

Jan 27, 2021 12:00:12 PM

At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel.  There are some shows scheduled this year, and in speaking with clients, there is a desire and a need to return to shows. For many, trade shows are the most direct path to a healthy bottom line.

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Is 3D Printing the Future of Manufacturing?

Jan 6, 2021 4:15:00 PM

Towards the end of October, David and I were having lunch together. He casually mentioned that it might be cheaper to buy a 3D printer to create some connectors he needed for the ATCO Christmas Light activation than purchasing and shipping them in. As I begin running the costs through my brain, I say, "Interesting, maybe that would be a good idea."

Fast forward one week. I walked into the office and came face to face with a weird-looking contraption creating a solid object that reminded me of something I would have seen on The Jetsons cartoon show I watched as a child. 

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Is Face to Face Communication a Dying Art? I hope not!

Dec 10, 2020 10:50:00 AM

There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the phone.I started in business over 20 years ago, and a fundamental component of building a business relationship was through in-person meetings. Whether at conferences, trade shows, or lunch meetings, meeting in-person played a vital role in creating and maintaining healthy, long-term partnerships.

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What is a Shipping Container Activation?

Nov 3, 2020 10:46:00 AM

Shipping containers are traditionally known as a transport unit for moving products and materials from A to B. You will see them shipped by truck, rail, and sea. There are over seventeen million containers globally, and most of the world's international trade is transported in shipping containers. Here is where things get interesting; several million of these used shipping containers are abandoned due to the cost of sending them back to where they came from. 

So what can we do with them now? In the past few years, there has been a movement of homeowners choosing to convert discarded freight containers into their very own "Tiny Home." From that starting point, shipping containers have pivoted easily into other residential, commercial, and industrial industries.

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The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

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Experiential Marketing Activations: How to ensure your success.

Aug 19, 2020 3:56:00 PM

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.  

Trucks aren’t your thing?

You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.

It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans?

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