Exhibit Studio Blog

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The Evolution of Hybrid Events And How to Make Yours a Success.

Sep 29, 2020 3:55:02 PM

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show organizers, logistics, and A/V companies and others, have all needed to reconsider how they do business. One of the most significant changes has been the shift to and the growth of virtual and hybrid events, as many look to find unique ways to maintain connections. 

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Experiential Marketing Activations: How to ensure your success.

Aug 19, 2020 3:56:00 PM

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.  

Trucks aren’t your thing?

You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone.

It’s mid-COVID, and you are looking to engage with your Spruce Meadows super fans?

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How to safely return to trade shows: What to expect post-COVID.

Jun 30, 2020 11:38:23 AM

Governments are currently trying to balance two priorities, getting economies running again, and managing the health crisis. The latter objective has placed trade shows in a problematic position. In Canada, as of June 2020, large gatherings remain prohibited.

Over the years, we've spoken to countless people who will agree that trade shows are critical to their company's marketing and sales. They are the number one platform for companies to sell and source, reach clients, and to generate growth. They support the economy worldwide and should be a key element to every economic recovery plan.

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How to Spend Your Time Prior to the Reopening of Trade Shows

Jun 2, 2020 4:07:28 PM

Are you ready for when trade shows open again?

We’ve seen outlines for the planned launch of shows and events in South Korea, Germany, and other countries and are waiting for more information regarding the plans in Alberta and the rest of Canada. 

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Audio/Video Part II: A guide to A/V cables and their functions.

Apr 14, 2020 12:30:00 PM

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know. 

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What do you do when Exhibiting at a Trade Show isn't an option?

Mar 27, 2020 12:28:00 PM

To say the least, and to repeat what you’ve already heard, these are unusual times. Over the years, many of us have been accustomed to pushing for endless deadlines so this is strange, as all events and trade shows have been postponed until the fall or even cancelled until next year. 
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Six Reasons to Lease Your Trade Show Display

Jan 9, 2020 1:00:00 PM

When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!

One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.

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Audio/Video: Playing videos on the trade show floor

Nov 21, 2019 11:00:00 AM

These days so many people are incorporating multimedia into their displays, whether it's a small presentation on a loop or playing a movie on a video wall. With all the different devices and operating systems around, we tend to see issues with compatibility between different audio/video formats and codecs.

This Blog has been created to help you be more prepared when working with Multi-Media on the show floor. It’s heartbreaking to witness exhibitors scramble to address AV bugs and neglect focussing on the people they came to engage with in the first place.

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Infographic: Benefits of Social Media

Jul 24, 2019 10:11:21 AM

Social media platforms are fantastic tools for business owners that want to grow their business while staying connected to their current clients, future clients as well as their competitors. Which platform you choose may be more beneficial to you and your market more than others, especially before or after your next show.

The first step is figuring out which one is right for your business. We've done some research so that you don't have to when determining which social media platform is best for you.

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6 Elements Needed for an Exceptional Exhibit-Building Experience

Mar 13, 2019 1:00:00 PM

 

You’ve booked your next trade show and it is only months away. You're all set for the show except for your booth. The previous one that has been used didn't properly showcase the products or services you're trying to sell, or it was too difficult to set up and too expensive to ship. You are now faced with having to build a new display and aren't quite sure where to start. 

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