Exhibit Studio Blog

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5 Key Must Do's When You Consider a Show’s Location

May 1, 2018 9:00:00 AM

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair—and makes good business sense. However, before you scratch a show off your list because of its location (near or far) here’s five considerations you must make:

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How History Will Help You Choose a Trade Show

Mar 9, 2018 12:00:00 PM

A show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. History can be broken down into two main factors: your own history of past success (or failure) at the show, and the show’s track record with other exhibitors. When you’re looking at both factors, try to encompass a history of at least the past three years, up to a decade if possible. Watch for patterns and trends. Is the show getting better, or worse, over time? If you don’t have your own history at the show, or can’t find adequate information on the show itself, track down past exhibitors and see what they have to say.

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

Mar 1, 2018 4:00:00 PM

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and that the staff will have time after the show ends to follow-up with new leads.

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6 Trade Show Attendance KPI's Exhibitors Need to Know

Feb 1, 2018 2:27:30 PM

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits?

The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these the people who can potentially buy your product? And more importantly, are they the decision makers with purchasing authority?

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Make the Right Trade Show Selection: Infographic

Jan 22, 2018 2:46:11 PM

Selecting the right trade shows to exhibit in is a big part of your marketing plan and trade show strategy. And even if you’ve been exhibiting for years (yes, even you!) this is something you need to re-examine on an annual basis. Shows change, grow, and disappear, and new ones crop up all the time.

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Giving Gifts at Trade Shows

Dec 6, 2017 4:46:29 PM

How is a trade show exhibit like Christmas? Well, the same time and effort you put into your holiday shopping should also be put into the promotional giveaways you plan for your trade show exhibit. The best gifts under the tree are often the ones you least expect and are the most thoughtful. The same is true of trade show giveaways.

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Why Should You Use a Full Service Exhibit Company?

Oct 25, 2017 12:10:39 PM

Making the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive.

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3 Second Rule of Designing a Trade Show Display

Oct 16, 2017 10:00:00 AM

No, this blog isn't referring to your toddler dropping their food onto the ground and proceeding to eat it (although we've all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds - or you could lose a potential prospect.

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RGB vs CMYK vs Pantone - Are you confused yet?

Sep 6, 2017 12:45:00 PM

Working as a graphic designer at Exhibit Studio, I have noticed that client supplied designs often contain RGB colours. Colour in design, is quite overlooked and is important to understand for trade show display design. At Exhibit Studio, we don’t print our materials with RGB colours and here's why:

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10 Big & Bold Custom Displays

Aug 21, 2017 10:00:00 AM

We’ve helped create all types of custom trade show displays over the years, but some of our favourites have been the custom projects that push the boundaries of what you'd expect from a display. These always seem to challenge our team both creatively and technically. They are also usually the displays that draw the most attention and create the most impact where ever they are placed. We’ve put together this list of our 10 favourite custom displays that really made a statement so you can see that anything is possible!

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