Exhibit Studio Blog

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WHY EXHIBIT? Part VI: Business Rapport

May 27, 2016 10:08:00 AM

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport.

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How To Save Money in Your Trade Show Budget

Apr 14, 2016 4:22:00 PM

Maybe your company is cutting costs, or maybe you’ve just been meaning to streamline your trade show budget for a while, and just aren’t sure where to start. No matter the reason why, if you need to start reducing costs in your trade show marketing plan, we can help…

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WHY EXHIBIT? Part V: Product Promotion & Testing

Apr 7, 2016 9:10:00 AM

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market.

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WHY EXHIBIT? Part IV: Marketing & Branding

Feb 12, 2016 9:19:00 AM

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals.

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9 Essential Elements for an Exceptional Exhibit-Building Experience

Feb 3, 2016 10:03:00 AM

You’ve booked your first trade show. You’ve made all the deposits and ordered new staff t-shirts. Now you need a display. You know, the piece that is either going to make visitors stop and say, “Wow, tell me about your product!” or… not.

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WHY EXHIBIT? Part III: Making Sales & Signing Contracts

Jan 29, 2016 10:04:00 AM

Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan.

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How to Become the Ultimate Exhibitor

Jan 26, 2016 8:54:00 AM

It’s that time of the year again… the trade shows are coming!

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WHY EXHIBIT? Part II: Nurturing Leads & Sales

Jan 12, 2016 10:01:00 AM

Part II of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan.

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WHY EXHIBIT? Part I: Developing Your Strategy

Dec 18, 2015 9:05:00 AM

The first leg of your quest to become the Ultimate Exhibitor begins before you even step out your door—or boardroom—with the development of a thorough Trade Show Strategy as part of your overall marketing plan. In the following series of posts entitled “Why Exhibit?” we’ll discuss the meat and potatoes of a good strategy.

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InDesign Sucks (for Trade Show Display Design)

Oct 21, 2015 9:20:00 AM

Don’t throw stones at me yet. No, InDesign doesn’t suck, but yes, it’s not the right program to use when designing a trade show display. I posted this article a couple of years ago on our old blog, and it was very popular—I thought it worth updating and posting again.

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