Exhibit Studio Blog

When I was younger, my mother often told me that money didn't grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees were real!

One of the biggest challenges for any business is financial management. Cash, borrowing, and efficient resource management impact our businesses every day. If you've decided to commit to trade shows, how can you make it work with so many demands for your cash? Leasing may be your answer.

These days so many people are incorporating multimedia into their displays, whether it's a small presentation on a loop or playing a movie on a video wall. With all the different devices and operating systems around, we tend to see issues with compatibility between different audio/video formats and codecs.

This Blog has been created to help you be more prepared when working with Multi-Media on the show floor. It’s heartbreaking to witness exhibitors scramble to address AV bugs and neglect focussing on the people they came to engage with in the first place.

Social media platforms are fantastic tools for business owners that want to grow their business while staying connected to their current clients, future clients as well as their competitors. Which platform you choose may be more beneficial to you and your market more than others, especially before or after your next show.

The first step is figuring out which one is right for your business. We've done some research so that you don't have to when determining which social media platform is best for you.

You’ve booked your next trade show and it is only months away. You're all set for the show except for your booth. The previous one that has been used didn't properly showcase the products or services you're trying to sell, or it was too difficult to set up and too expensive to ship. You are now faced with having to build a new display and aren't quite sure where to start. 

A common question when it comes to exhibiting is who should or shouldn't attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what's being showcased, and where is the show? You need to come up with a team who will support the company's reasoning behind why it's exhibiting in the first place. Below are a few key items to keep in mind when selecting the members of your ultimate exhibiting team.

Is your display a few years old and needs to be refreshed? If you find yourself wanting to update your trade show booth or exhibit, whether it's the design or the hardware, there are simple, cost-effective ways to do so before considering a brand new display. 

Trade show upgrades can be pricey if you haven't properly budgeted. It's true that a great looking exhibit can help you boost sales and generate new business by engaging the audience better. So get out your notebook because here are 7 free (or really cheap) hacks that you can do to make your trade show booth better right now!

You've booked the booth space and have all your materials ready to go. In previous years, your conversion rate has been minimal. What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Be sure to promote before the show with some of the following tips:

If you've tried exhibiting and believe it doesn't work for you - not generating leads or sales, not creating better business connections, or not expanding your audience and your brand - there may be some tricks below you need to try. Take a look at our list of 7 strategies you should be doing before any show: